Poker King Club Casino Grand Opening in Macau
THE PROJECT
To create market penetration of poker to support the Grand Opening of the first Poker King Club in Macau, China.
THE STRATEGY
Provided US and Asian Multilingual (Mandarin, Cantonese and English) female Models, Poker Players and Dealers who can educate local players. Also, provided extensive Asian Cultural Etiquette Training for the models. Produced the official after-party, where we created the weekly entertainment lined up, managed the event, and executed it from start to finish for 3 months. Create a high end, exciting fun environment to create buzz
THE RESULTS
Created a huge poker buzz in Macao and the Poker King Club was able to host 1,000,000+ buy in tables with local high rollers and Celebrity Poker Players from the US.
THE SERVICES
- Brand Education & Training to all the staff & models who were instrumental in showing the local players how to play Poker at the training table.
- Staffing including Models with Bi-lingual Mandarin, Cantonese and English speaking Female Models who can play Poker.
- Creative Ideation & Design, Insight Driven Creative - including signage, bars and gifting
- Event Production - Hosted the Poker Tournament and High Stake Poker games of 1M+ Buy In, Produced the VIP Celebrity after party every weekend for 3 consecutive months, Arrange all travel, cultural training, and business etiquette in this type of environment.
Read MoreTo create market penetration of poker to support the Grand Opening of the first Poker King Club in Macau, China.
THE STRATEGY
Provided US and Asian Multilingual (Mandarin, Cantonese and English) female Models, Poker Players and Dealers who can educate local players. Also, provided extensive Asian Cultural Etiquette Training for the models. Produced the official after-party, where we created the weekly entertainment lined up, managed the event, and executed it from start to finish for 3 months. Create a high end, exciting fun environment to create buzz
THE RESULTS
Created a huge poker buzz in Macao and the Poker King Club was able to host 1,000,000+ buy in tables with local high rollers and Celebrity Poker Players from the US.
THE SERVICES
- Brand Education & Training to all the staff & models who were instrumental in showing the local players how to play Poker at the training table.
- Staffing including Models with Bi-lingual Mandarin, Cantonese and English speaking Female Models who can play Poker.
- Creative Ideation & Design, Insight Driven Creative - including signage, bars and gifting
- Event Production - Hosted the Poker Tournament and High Stake Poker games of 1M+ Buy In, Produced the VIP Celebrity after party every weekend for 3 consecutive months, Arrange all travel, cultural training, and business etiquette in this type of environment.
