Asian American Tradeshow Expo
THE PROJECT
Attract the Vietnamese community and businesses to be a part of the Asian American Expo which is one of the largest in the United States with over 200,000 attendees each year with predominantly Chinese attendees.
THE STRATEGY
Conceptualize the Vietnamese Hall with a custom traditional decor, Cultural design at each booth and a Live Photoshoot Session for attendees. Engaged the Vietnamese businesses by setting up some press interviews, assisting them with marketing materials such as booth design, displays, banners, flyers, brochures, pos items and sampling so they can be prepared for the event.
THE RESULTS
The Asian American Expo had their first Vietnamese Cultural hall with over 20+ exhibitors that received press and leads for their businesses with maximum brand awareness.
Read MoreAttract the Vietnamese community and businesses to be a part of the Asian American Expo which is one of the largest in the United States with over 200,000 attendees each year with predominantly Chinese attendees.
THE STRATEGY
Conceptualize the Vietnamese Hall with a custom traditional decor, Cultural design at each booth and a Live Photoshoot Session for attendees. Engaged the Vietnamese businesses by setting up some press interviews, assisting them with marketing materials such as booth design, displays, banners, flyers, brochures, pos items and sampling so they can be prepared for the event.
THE RESULTS
The Asian American Expo had their first Vietnamese Cultural hall with over 20+ exhibitors that received press and leads for their businesses with maximum brand awareness.
